Shopify Checkout Upgrade: How To Reconfigure GTM & Google Analytics
Posted by Rajan Soni - Mar 26, 202510 Min readShopify

Shopify, as of January 2025, powers nearly 2.5 million e-commerce stores worldwide. While this is an impressive number on the surface, as far as the brands that operate them are concerned, competition is tough and the only way to stay ahead is to rely on accurate analytics.