Introduction
The Pandemic that hit the world in 2020 has led to e-commerce being the façade for the retail industry. If the consumer shopping statistics are anything to go by, then approximately $861.12Bn was spent by the U.S. alone.
More than experiences, at least 76% of shoppers say they look for convenience when shopping online.
As a result, a lot of businesses underwent a digital transformation by adopting the online store concept. However, along with managing inventory and taking notes of running the shop online, they are also expected to market successfully and increase sales.
In the rut to survive and gain more customers, many people forget to stay put with their strategy. A lot of businesses don’t even have an operational plan.
If you have a Shopify store and are struggling with getting more sales, we can help you. We have put together a few tips to unleash the apt strategy to win more customers online.
#1 Allow Customers to Opt-in
The opt-in form is an excellent lead magnet for your page. It is a powerful tool, which can help attract attention and improve your campaign results.
It would help if you offered value, which acts as an opt-in enabler for your customers. As soon as the customer visits your site, a popup should appear with the discount or incentives. It will help compel your customers to purchase the products from your site.
A popup has a conversion rate of 3.09% on average, which is excellent in many ways.
When defining the opt-in form strategy, remember when you need it. You want to nurture the users who have come to your website towards the checkout page. As a result, having it on your homepage can get good rewards.
A compelling headline followed by an appropriate copy and actionable CTA can help improve conversions.
#2 Leverage the Customer Reviews
When people talk good about the products you have on your online store, use it for marketing your eCommerce store. People trust word-of-mouth in this time and era. Word-of-mouth has changed to testimonials and reviews in the age of online business.
When people research, they make decisions based on the reviews and ratings of the particular product. Along with that, they will see the seller’s reliability.
If a lot of people claim that they have received broken products, your credibility automatically reduces. As a result, pay attention to the reviewers. Make sure you offer quality products so that people review them well. The reviews build trust among the potential customers. It is an excellent tool to increase business profits.
#3 Craft Automated Email Campaigns
If you want to boost sales for your business, try email marketing. You can expect an ROI of $42 for every $1 investment you make with this method.
Email allows you to reach your user base faster and effectively. The only thing you need to identify is building a personalized campaign and nurturing the audience towards decision-making.
For a successful campaign, bucket your customers into different segments such as new customers, repeat customers, cart abandoners, and others. According to your customer’s segment, you can send emails that will assure openness and clicks.
You can use welcome emails, nurture, and post-purchase emails to help your customers stay with your brand. It also helps with brand awareness and decisions.
#4 Landing Page as Lead Magnet
If you want to increase traffic on your website or improve your eCommerce store’s sales, you need to work on an effective landing page. There are plenty of tools readily available that can help you with creating landing pages. A good design and compelling CTA will help you increase the number of customers.
The landing page should offer value to the users and be in sync with your email or advertisement. The campaign should be holistic with a single message, thus reducing confusion and making it click-worthy.
#5 Check on Cart Abandonment
eCommerce brands lose close to $18Bn in sales revenue to cart abandonment every year.
This is a considerable amount, and it is an issue that you cannot ignore. If you could only convert the people who just abandoned your cart, it would also enhance your sales and profits.
As a business, you need to check why they abandoned the cart. You can email the customers to see if you can help them with the purchase. If you personalize your conversation, it is more effective and increases your open-rate scope as well.
#6 Live Chats for Customer Support
Limited resources reduce your chance at conversion. Say your customer is visiting a store. The salesman would be ready to help them out with the choices and preferences. If the size is not available, the salesperson will guide them through other options.
When it comes to an offline store, this level of personalization and support is not available. As a result, most users tend to back out last minute from the purchases.
With live chats and chatbots, you can extend this support without investing in resources. It will ensure your store’s availability and improve your chances of converting the user.
#7 Be Socially Available
Use your social media channels for effective nurturing and conversions. You can use features such as checkout buttons, tags, and links to make users shop from their social networks. You can even use swipe-up options to help users check the products out.
If appropriately used, Instagram, Facebook, and Pinterest champion your cause of getting more customers to your store. They help promote products and help convert people who visit your shop with the intent of buying the product.
Conclusion
Having a store alone does not guarantee conversions; if you want people to come and buy, you should promote your store to garner visibility. There are plenty of ways to increase organic traffic in a way that guarantees maximum purchases.
We have listed a few methods we believe have worked for many stores in the past. However, trying to work through marketing and promotion along with a focus on your store’s management can create chaos. It is always a good idea to outsource marketing so that an expert can guide you through possibilities and strategies.
Before choosing a partner, list down your requirements, and make sure your partner has a good success rate. Check out their portfolio, go through their case studies and crunch a few numbers before you move ahead with your choice.
